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March ecommerce sales offset 70% of lost tasting room sales According to WineDirect: “During the month of March, WineDirect observed a 40% increase in online wine sales vs. March 2019 while tasting room sales dropped 45% as a result of wineries being closed to visitors. The increase in ecommerce sales offsets 70% of lost tasting […]
GenZ/Millennial taster Kate Perdue said: “Smells like a freshman boys’ dorm room: vinegar and unwashed socks. Bitter, smokey grossness on the palate.” Little wonder Whole Foods marked this down $2 to $9.99. The worst “wine” of 2020. -KP/LP
These are the top products affected Source: Rabobank
“Still good news on the DTC side – ecommerce sales again are up – at their highest levels. Even as tasting room sales have dropped off. Overall wine sales are up (this graph does not show club or telesales)” — Commerce7 President, Andrew Kamphuis “On the club side of things – signups are still happening […]
Reaction continues to come in, but this merger indicates that WineDirect now takes the second place spot in the DTC standings with Copper Peak coming in third. (Comments added in chronological order most recent first.) “WineDirect is proud to provide our clients with best-in-class fulfillment and customer service. Enabling wineries to meet and exceed ever-rising […]
News Release, April 6, 2020 – Zepponi & Company Santa Rosa, Calif., April 6, 2020 – Now, several weeks into COVID-19’s appearance and rapid spread in the U.S., the virus’s impact on the beverage alcohol industry and related merger and acquisition activity is starting to come into focus. Some commentators have covered in detail […]
Source: Morning Consult
Source: Rabobank
Source: U.S, Senate via HowMuch.Net
Like fresh summer Rainier cherries finishing with a hint of clove on the palate. Strong enough to stand on its own. but also makes a great dinner wine with a pizza or tomatoes. Can make you feel like you’re at the beach even if you’re on your couch in self-isolation. $7.99 Safeway — KP